Integrated Marketing Plan Essay

Official Summary Foundation Begun in 1960 by James and Tom Monaghan as a little pizza store in Ypsilanti, Michigan, Domino’s Pizza has developed to in excess of 10,000 corporate and diversified stores in 70 nations. Domino’s Pizza is perceived as the second biggest pizza chain in the United States after Pizza Hut, and the biggest worldwide.8 Domino’s had worldwide retail deals of over $7.4 billion out of 2012, included over $3.5 billion in the U.S. what's more, about $3.9 billion globally. In the second from last quarter of 2013, Domino’s had worldwide retail deals of about $1.8 billion, involved $849 million in the U.S. what's more, $935 million universally. 9 Focus on Technology From April 2011 to April 2012, Domino’s arrived at a noteworthy $2 Billion in US advanced from its applications on stages, for example, Kindle Fire, Android, Windows 8 telephone, and iPhone †which presently spread almost 95% of the U.S. cell phone showcase. Advanced deals, which incorporate versatile and PC requesting, presently make up 40% of all Domino’s deals, an expansion from 30% in 2012. 9 Problem Statement Expanding on the accomplishment of Domino’s item rebranding and mechanical developments, the company’s objective is to actualize powerful systems that will build its level of deals passed through the company’s versatile applications and online site. Situational Analysis Qualities of the Organization Domino’s Pizza is the second biggest pizza chain in the United States and the world chief in pizza conveyance, with in excess of 10,000 corporate and diversified stores in more than seventy nations (Corporate). Moreover, Domino’s Pizza has been the beneficiary of Pizza Today magazine’s â€Å"Chain of the Year† grant multiple times consecutive in 2010 and 2011 (Corporate). Throughout the years, Domino’s has propelled numerous industry advancements to keep them at the highest point of the stepping stool, in particular the HeatWave pack, Domino’s Tracker, and the Domino’s Pizza application (Corporate). This organization has kept up extraordinary name brandâ recognition and a solid conveyance framework (Corporate). Also, Domino’s has kept up its status as a socially capable organization by proceeding with its tenth yearly Thanks and Giving Campaign for St. Jude Children’s Research Hospital (Press). Shortcomings of the Organization In spite of its numerous qualities, Domino’s Pizza likewise has a few shortcomings. Domino’s has a background marked by past thoughtless activities with a portion of its workers. In 2009, two Domino’s workers harmed the brand by pulling a trick that indicated them damaging wellbeing code sanitation norms (Clifford, 2009). In addition in 2010, a North Carolina lady found a racial slur on her Domino’s receipt (ABC, 2010). Domino’s has since a long time ago fixed its open picture however now it must be extra mindful so as to keep up client devotion. Openings in the Environment An open door for Domino’s pizza is internet based life presentation. This presentation can create more consideration from the objective market as they are the well on the way to be spoken to via web-based networking media sites. Dangers in the Environment A few dangers for Domino’s Pizza incorporate the way that a portion of their items, explicitly their sandwiches and pastries, may not appear to be solid particularly to a wellbeing cognizant shopper. Starting at now, monetary difficulties, for example, wage increments have influenced Domino’s Pizza since some British workers have been griping about poor wages (Karphal, 2013). Contender, and current industry pioneer Pizza Hut, offers a large number of indistinguishable items from Domino’s. The organization must decide the best strategy to set its items over its rivals. Market Analysis The pizza eatery industry is proceeding to increase at a pace of about 1.6% (Barrett, 2012). Pizza Hut, Domino’s Pizza, and Papa John’s rank first in quite a while and unit considers as a real part of all the various chains (Barrett 2012). The pizza business is a $40 billion industry that makes up around eleven percent of all eateries in the country (Franchise, 2013). Ninety-three percent of Americans eat in any event one pizza for each month in the country (Franchise, 2013). The pattern with Americans currently is to advance toward take out and quick conveyance food choices as opposed to feasting out (Franchise, 2013). Additionally, perhaps the best advantage of the pizza business is its customization for shopper inclinations and high flexibility (Franchise 2013). The greatest pizza establishments, Pizza Hut, Domino’s, Papa John’s, and Little Caesars lead in the US pizza industry (Franchise, 2013). Be that as it may, Pizza Hut stands out with a bigger r ates of absolute deals (about 14.68% of all U.S. pizza deals) contrasted and the rest (Barrett, 2012). Year Ending September 2012 (refer to pmq) Purchaser Behavior Analysis Domino’s target crowd is the age gathering of purchasers 18-49 years of age, the two guys and females. As indicated by the pizza café industry, the center pizza shopper is around the ages of 18 to 44 years of age, with 75 percent to 77 percent of this age bunch being a pizza eatery customer (Barrett, 2012). Of this age, almost half (47%) of individuals consider a web based requesting choice significant with regards to settling on choices about purchasing pizza (Barrett, 2012). In addition, among this percentile are the shoppers matured 25-34 (57%) and those with at least three kids (55%; Barrett, 2012). Luckily for Domino’s, its accentuation on new innovation has assisted with pushing the presentation of Domino’s requesting applications for iPhone, Android telephones, Windows 8, and the Kindle Fire, which currently spread almost 95 percent of the US cell phone advertise (Corporate). Contender Analysis Domino’s three fundamental contenders are Pizza Hut, Papa John’s, and Little Caesars. Indeed, its greatest rivalry presently is Pizza Hut. Pizza Hut presently comes out on top with about 15% of the market and its stores represent 11% of all pizza shops in the US (Barrett, 2012). In like manner, Pizza Hut’s item contributions don't vary considerably from Domino’s. It additionally offers its item at serious costs. Dad Johns and Little Caesars’ item offering contrast marginally from Domino’s as in they don't offer pastas or sandwiches like Domino’s. Little Caesars is the main pizza eatery that doesn't offer the conveyance choice. Besides, even in web based life positioning, to be specific Facebook, Twitter, YouTube, and Instagram, Pizza Hut leads in every class. Data from every one of the 4â most well known American pizza marks in regard to their prominence shows the accompanying: As exhibited in the diagram above, Pizza Hut stands out with 10.9 million preferences, Domino’s comes in just short of the leader with about 8.8 million preferences, Papa John’s is third with about 2.6 million preferences, while Little Caesars is fourth with 1.6 million preferences. An article entitled â€Å"Top American Pizza Brands in social media† represents more in detail the diverse pizza brands and how buyers see each their separate Facebook pages. With deference with the other internet based life sites, Instagram and YouTube, here are the outcomes: As should be obvious here, Pizza Hut again leads in this web based life class with 3,213 YouTube supporters and 19, 753 Instagram adherents. Domino’s trails behind Pizza Hut with just 3,179 supporters and 5,695 devotees. Dad Johns was not open on these locales so they don't have any portrayal in the above outline. In conclusion, with Twitter, here are the outcomes: Pizza Hut flaunts 650,300 adherents; Domino’s has 428,049 supporters; Papa John’s has 169,296 devotees; and Little Caesars has 25, 209 supporters. It is critical to break down the discoveries of every one of these pizza company’s internet based life rankings on the grounds that the objective age bunch are consistently on these destinations to discover data about each brand before they settle on a choice. As indicated by Andrew Merrill, he expresses that 70% of all customers research online before making buys or picking specialist organizations while 30% of shoppers settle on buying choices dependent on marking efforts (Merrill, 2013). It is imperative to guarantee that Domino’s has a huge nearness online as it has all inclusive. Target Audience Domino’s target crowd is guys and females ages 18-49 slanted somewhat female with an emphasis on moms and heads of family unit answerable for settling on the supper choice for their family. Item Analysis Domino’s Pizza was for some time perceived for its second rate taste and quality. In a 2010 meeting with Gayle King of The Gayle King Show on Oprah Radio, CEO, Patrick Doyle, recognized the inadequacy of Domino’s taste and quality. Since that time, Domino’s Pizza has put forth a partnered attempt to move the brand and picture into an all the more well light. Offering huge numbers of indistinguishable items from its rivals †pizza, breadsticks, chicken wings, Domino’s Pizza must keep on finding new, creative approaches to separate itself from contenders and drive more purchasers back to the Domino’s brand. Promoting Campaign Our imaginative Domino’s crusade is included three sections, which will traverse the long stretches of October to December 2014. As per the Domino’s site, its busiest long periods of administration, aside from Superbowl Sunday, fall on Halloween, Thanksgiving Eve, and New Year’s Eve/Day (Corporate). In view of this, we will lead a progression of scaled down battles inside the bigger one so as to accomplish a more prominent consciousness of the straightforwardness and advantage of requesting on the web. The three pieces of the crusade are as per the following: 1) increment online ads about the application innovation through Facebook and YouTube; 2) make a national pizza game with the essential objective being to drive deals through the application; 3) produce a worldwide rivalry where intrigued contender

Integrative Network Design Project Essay Example for Free

Integrative Network Design Project Essay The upgrade for Kudler Fine Foods has secured the topology and guidelines and has characterized the design, conventions, and methodologies it will utilize. Presently security is the issue that should be looked into. The most significant part of any correspondences stage is that it is secure. This paper will examine the security of the system and the subtleties of the equipment decisions that will be utilized in it. Security Hardware and Software Between each system and the outside host of dangers there is a first line of safeguard. For pretty much every system this will be a firewall. A firewall can be both equipment and programming and is typically a blend of the two. A firewall makes a boundary between systems. Any outside PC or customer must go through the firewall to get to the system or its assets. Just a PC or framework that has legitimate access can without much of a stretch access a system secured by an appropriately arranged firewall. Despite the fact that it isn't reliable, a firewall is the first and maybe best methods for security accessible to a system. The Kudler Fine Foods system will have firewalls introduced and designed at every area. These firewalls will be intended to permit access from validated clients inside the system. Correspondence outside of the system ought to be insignificant and not accessible from unauthenticated sources. Clients do be able to get to certain record data from the Kudler Fine Foods site. These records permit them a validated login to the webserver which can get to the firewall and the particular record data behind it. Clients themselves don't approach the system or its documents. A really secure system doesn't depend on a firewall alone. Singular gadgets despite everything require their own safety efforts introduced on them. The strategy for having each end client gadget be answerable for its own security is called Endpoint Security and numerous present types of security frameworks utilize this belief system. Outsider programming can be introduced that handles the genuine endpoint security of the gadget. The significant point is that every gadget has current programming that ensures against interruption, infections, and malware. Gadgets on the Kudler Fine Foods system will be introduced with an application suite that will suit these necessities. Notwithstanding antivirus and antimalware programming each gadget ought to have suitable encryption. LAN versus WAN A neighborhood (LAN) is the most essential type of system; anyway the word nearby can be emotional. A neighborhood system can mean a little system in a home, or a business arrange covering a few structures on a city square. LANs are generally quick, minimized, and when arranged accurately, have not many blunders or issues. The equipment expected to construct a LAN is set up on OSI levels 1 and 2 and incorporate gadgets like switches, extensions, center points, and repeaters. Wide region systems (WAN) are unpredictable systems that range huge land regions. The most regularly realized WAN is the Internet. WANs will in general be more slow in speed, exceptionally perplexing, and narrow minded of framework issues. In light of the large number of associations on a WAN, even a straightforward down can make issues over the system. Essential Network Hardware All systems, regardless of whether nearby or bigger, are based on similar kinds of equipment. A large portion of these frameworks are utilizing Ethernet innovation to interface them. Ethernet cabling utilizes contorted pair cabling to transmit information and interface gadgets with a widespread innovation. Systems utilize an arrangement of switches, center points, and switches associated by Ethernet link. Switches are entryways between systems; these are every now and again joined with different gadgets like a modem. Center points make an association point between segments of a network. Hubs work by transferring outlines got to all customers. Center points are â€Å"dummy† innovation in that they don't examine the casings coming to them and don't transfer them explicitly to the expected beneficiary. Rather they transmit any got casing to all customers associated with them. This is a snappy, modest method of guaranteeing information is transmitted, yet it creates a lot of add itional system traffic. A more astute and progressively costly bit of hardware contemporary to the center point is the switch. A switch does likewise work as the center yet is more intelligent than a center point. While centers essentially rehash their data to all customers, switches check the casings that come to them and decide the beneficiary location. Along these lines the switch can advance the casing to the best possible customer without tying up more system assets than should be expected. End The Kudler Fine Foods organize redesign will be built on Ethernet innovation, similarly as it is currently. The essential develop will include utilization of these equipment advances and will incorporate switches and switches. The three structures are in various urban areas, so they will each have their own nearby systems. Each system has an association with different systems so they are associated by a wide region organize simultaneously. The gadgets at every area will be answerable for their own endpoint insurance while every neighborhood system will be ensured by a firewall.

Bigger is Better Welcome Sandra, Max, Sebastian, Vid, Özge and Christina - Focus

Bigger is Better Welcome Sandra, Max, Sebastian, Vid, Özge and Christina - Focus Bigger is better doesnt only apply to cakes, TVs, wine glasses, and processing power, it also applies to team size! And thats the case for Meister! Weve just added another six team members to our clan, and theyll be utilizing their superpowers (a.k.a very special skills) in Design, Dev Ops, Development and Marketing. Sebastian Banzer: Dev Ops My background I am one of the few native Liechtensteiners there are in this world. Were a rare breed with a population count of just under 39 thousand. Born and raised as they say â€" I lived there my entire life. After finishing middle school and an apprenticeship as an IT Systems Engineer in August 2016, I was taken on as a full-time employee (at the same company where I completed my apprenticeship) and proceeded to work there for another three years. Ive always been interested in computers. My interest dates back to when my father introduced me to MS Paint on Windows 98. Ever since then, I refer to myself as a Paint Picasso even though my MS Paint skills didnt improve. My focus and interests shifted from MS Paint to automating infrastructure and building platforms. My Role at Meister As a DevOps Engineer, my goal is minimize the overhead for code delivery. So once more in English, that means I work to make life easier for our developers whilst simultaneously making sure that security and maintainability is kept at a good level. Ill advise developers on how to build their apps CI/CD ready and Ill also assist on designing and building automated code delivery into our test environments.   About me I really enjoy cooking, taking walks, binge-watching series and hanging out with friends. When Im bored (and in the mood), I occupy myself with a few Codesignal tasks and/or challenges, or playing games either on PC or Switch. Im also partial to a bit of phone browsing, reading reddits superior content on boards like TIFU and AITA. Maximilian Benjamim-Graf: Head of Customer Success My background I was born in a really small town, located in the heart of Austria, called Irdning. With only around 4000 inhabitants, I took the first chance I got to leave and explore the world. Whilst still in high-school, I did a semester abroad in Colorado and the travel bug bit me big time. I then went on to study management and law at the Management Center in Innsbruck, where I did an exchange program in Buenos Aires.   After that (I still wasnt ready to live in Austria) I relocated to London and spent the last four years working in customer service. I gained a wealth of experience within these roles as I took on a variety diverse cases ranging from small all the way up to larger more complicated matters. A quote I really like and that represents my life choices, both professionally and personally, is one by Yoda: Do or do not. There is no try. My Role at Meister As the Head of Customer Success, I am responsible for providing the best service for our millions of customers as well as guaranteeing that the teams skills are used in the most efficient and effective ways possible.   About me When I am not in the office, I spend my time studying and educating myself further. I am enrolled as a law student at the University of Vienna at the moment. Aside from that, my partner and I run a charity that supports members of the LGBTQ+ community in their coming out process. And, if there is still time left after all of that, I like to watch movies, binge watch Netflix or do sports.   Özge Kolay: Performance Marketer My background I come from Istanbul, Turkey and I lived there most of my life. After studying a Bachelor’s degree in Economics there, I moved to Germany to study a Master’s degree in Global Marketing Management. How did I end up in Vienna? Well, I didnt know much about the city before I arrived in 2016 to do an exchange semester, but as it turns out, I fell in love with the city! But, a very interesting job opportunity in online marketing moved me to Graz, where I spent the last two years. But Meister brought me back to the city that I love. Since my Master’s degree, Ive been back and fourth between Germany and Austria living a nomadic (gypsy) lifestyle. Alas, I think those days are over and I am very much looking forward to settling in in Vienna and at Meister. My Role at Meister As part of the Marketing and Growth team at Meister, my area of specialization will be on digital marketing. Ill work on Google, social media ad campaigns, search engine optimization, app store optimization, conversion optimization, and website landing pages. About Me I like traveling, theatre, music, reading, watching series and bike riding. I play a bit of electric guitar, and am part of an amateur band in Graz. I sang in a choir, and was a member of a few amateur theater groups. I also love taking little trips to different destinations and my first goal is to conquer Europe, then maybe Latin America or Australia.   Sandra Unterkircher: UI/UX Designer My background I come from Salzburg, Austria. I have a diploma in Communication Design from the Werbe-Design-Akademie (Marketing and Design Academy). The quest for more knowledge brought me to Vienna, where I went on to study Graphic and Information Design at the New Design University on top of my diploma. Aside from collecting and visualizing data, I was also drawn to coding. Through my studies, I was able to combine my two biggest passions â€" coding and digital design.   My role at Meister I’m a UI/UX designer in the MindMeister team at Meister. One of my responsibilities will be to make sure MindMeister continues to look great. On top of that, Ill work alongside the Meister design team providing input on design and UX tasks. I want all our users to have an amazing experience when using our tools. Additionally, Im responsible for web development, which means that I also get to implement the amazing designs we create. About me In my free time, you can probably find me out and about, exploring the world, while capturing everything with my camera. When I’m not doing that, chances are, I’ll be sitting in a café somewhere, reading a book or design articles over a cup of decaffeinated coffee. I also love nature, watching tv shows and spending time with friends and family. Vid Topolovec: Frontend Developer Processed with VSCO with c9 preset Processed with VSCO with a1 preset My background I grew up in Slovenia. Where I randomly chose to study computer science (which really didnt resonate with me at that time). After a year, I moved to Prague to study interactive media with a specialization in cartoon making. I planned on bringing my dreams to life through animation. However, due to the intensity of the course curriculum, I spent time reflecting on whether or not it was the right move and decided to move back to Slovenia and pursue a degree in mathematics and computer science. This is where I noticed that pretty much each time I solved a coding problem I experienced a very special kind of joy, which eventually led me to learn everything there is to know about the wonderful world of front end development. Finally, an answer to what I want to do professionally after years of searching. My role at Meister As a frontend developer in for MindMeister, Ill be in the team responsible for the user experience. That means that Ill look at building the app in the most user-friendly manner.   About me Im a hobby writer, birdwatcher, music enthusiast and fan of coding. Im the type of person that needs to understand why and how different kinds of patterns work â€" that makes me excited about topics such as: metaphysics, psychology and anything connected to nature. Ive also started digging into behavioral biology and Im absolutely amazed by it! On top of all that, Im also an avid chess player who loves to paint.   Christina Parson: Staff Writer My background My sister and I were lucky enough to grow up around the world with my German mother and American father, due to my fathers job as a diplomat. I earned my first two degrees (Bachelor of Music and Master of Business Administration) in the United States and then moved to Vienna to continue my studies in Opera Performance at the Music and Arts University. Somewhere along the way, I started teaching business English and then technical English, and before too long I was teaching a whole range of subjects at FH Technikum Wien.   After six years there, I made a side-step to work as a Technical Writer at an IT-security company, and found that the work suited me quite well. Im looking forward to applying all the things Ive learned on my twists and turns to my work at MeisterLabs. My role at Meister You should start to see my name pop up on Meister’s blog, Focus, in the near future.   I’ll be writing posts about various topics, such as new features in our apps, how to get the most out of our apps, as well as some personal favorites; stimulating your creativity and practicing mindfulness while working. I’ll also be working on the content on our websites, emails, and newsletters. Who knows what other interesting projects at Meister might find their way to me! About me Im an opera singer, constantly working towards the next project, production, concert, recital, competition or audition. For me, singing is an addiction and the biggest, best challenge of my life. I dont think Ill ever stop, but I very much enjoy the balance I find by working in an unrelated field. Bigger is Better Welcome Sandra, Max, Sebastian, Vid, Özge and Christina - Focus Bigger is better doesnt only apply to cakes, TVs, wine glasses, and processing power, it also applies to team size! And thats the case for Meister! Weve just added another six team members to our clan, and theyll be utilizing their superpowers (a.k.a very special skills) in Design, Dev Ops, Development and Marketing. Sebastian Banzer: Dev Ops My background I am one of the few native Liechtensteiners there are in this world. Were a rare breed with a population count of just under 39 thousand. Born and raised as they say â€" I lived there my entire life. After finishing middle school and an apprenticeship as an IT Systems Engineer in August 2016, I was taken on as a full-time employee (at the same company where I completed my apprenticeship) and proceeded to work there for another three years. Ive always been interested in computers. My interest dates back to when my father introduced me to MS Paint on Windows 98. Ever since then, I refer to myself as a Paint Picasso even though my MS Paint skills didnt improve. My focus and interests shifted from MS Paint to automating infrastructure and building platforms. My Role at Meister As a DevOps Engineer, my goal is minimize the overhead for code delivery. So once more in English, that means I work to make life easier for our developers whilst simultaneously making sure that security and maintainability is kept at a good level. Ill advise developers on how to build their apps CI/CD ready and Ill also assist on designing and building automated code delivery into our test environments.   About me I really enjoy cooking, taking walks, binge-watching series and hanging out with friends. When Im bored (and in the mood), I occupy myself with a few Codesignal tasks and/or challenges, or playing games either on PC or Switch. Im also partial to a bit of phone browsing, reading reddits superior content on boards like TIFU and AITA. Maximilian Benjamim-Graf: Head of Customer Success My background I was born in a really small town, located in the heart of Austria, called Irdning. With only around 4000 inhabitants, I took the first chance I got to leave and explore the world. Whilst still in high-school, I did a semester abroad in Colorado and the travel bug bit me big time. I then went on to study management and law at the Management Center in Innsbruck, where I did an exchange program in Buenos Aires.   After that (I still wasnt ready to live in Austria) I relocated to London and spent the last four years working in customer service. I gained a wealth of experience within these roles as I took on a variety diverse cases ranging from small all the way up to larger more complicated matters. A quote I really like and that represents my life choices, both professionally and personally, is one by Yoda: Do or do not. There is no try. My Role at Meister As the Head of Customer Success, I am responsible for providing the best service for our millions of customers as well as guaranteeing that the teams skills are used in the most efficient and effective ways possible.   About me When I am not in the office, I spend my time studying and educating myself further. I am enrolled as a law student at the University of Vienna at the moment. Aside from that, my partner and I run a charity that supports members of the LGBTQ+ community in their coming out process. And, if there is still time left after all of that, I like to watch movies, binge watch Netflix or do sports.   Özge Kolay: Performance Marketer My background I come from Istanbul, Turkey and I lived there most of my life. After studying a Bachelor’s degree in Economics there, I moved to Germany to study a Master’s degree in Global Marketing Management. How did I end up in Vienna? Well, I didnt know much about the city before I arrived in 2016 to do an exchange semester, but as it turns out, I fell in love with the city! But, a very interesting job opportunity in online marketing moved me to Graz, where I spent the last two years. But Meister brought me back to the city that I love. Since my Master’s degree, Ive been back and fourth between Germany and Austria living a nomadic (gypsy) lifestyle. Alas, I think those days are over and I am very much looking forward to settling in in Vienna and at Meister. My Role at Meister As part of the Marketing and Growth team at Meister, my area of specialization will be on digital marketing. Ill work on Google, social media ad campaigns, search engine optimization, app store optimization, conversion optimization, and website landing pages. About Me I like traveling, theatre, music, reading, watching series and bike riding. I play a bit of electric guitar, and am part of an amateur band in Graz. I sang in a choir, and was a member of a few amateur theater groups. I also love taking little trips to different destinations and my first goal is to conquer Europe, then maybe Latin America or Australia.   Sandra Unterkircher: UI/UX Designer My background I come from Salzburg, Austria. I have a diploma in Communication Design from the Werbe-Design-Akademie (Marketing and Design Academy). The quest for more knowledge brought me to Vienna, where I went on to study Graphic and Information Design at the New Design University on top of my diploma. Aside from collecting and visualizing data, I was also drawn to coding. Through my studies, I was able to combine my two biggest passions â€" coding and digital design.   My role at Meister I’m a UI/UX designer in the MindMeister team at Meister. One of my responsibilities will be to make sure MindMeister continues to look great. On top of that, Ill work alongside the Meister design team providing input on design and UX tasks. I want all our users to have an amazing experience when using our tools. Additionally, Im responsible for web development, which means that I also get to implement the amazing designs we create. About me In my free time, you can probably find me out and about, exploring the world, while capturing everything with my camera. When I’m not doing that, chances are, I’ll be sitting in a café somewhere, reading a book or design articles over a cup of decaffeinated coffee. I also love nature, watching tv shows and spending time with friends and family. Vid Topolovec: Frontend Developer Processed with VSCO with c9 preset Processed with VSCO with a1 preset My background I grew up in Slovenia. Where I randomly chose to study computer science (which really didnt resonate with me at that time). After a year, I moved to Prague to study interactive media with a specialization in cartoon making. I planned on bringing my dreams to life through animation. However, due to the intensity of the course curriculum, I spent time reflecting on whether or not it was the right move and decided to move back to Slovenia and pursue a degree in mathematics and computer science. This is where I noticed that pretty much each time I solved a coding problem I experienced a very special kind of joy, which eventually led me to learn everything there is to know about the wonderful world of front end development. Finally, an answer to what I want to do professionally after years of searching. My role at Meister As a frontend developer in for MindMeister, Ill be in the team responsible for the user experience. That means that Ill look at building the app in the most user-friendly manner.   About me Im a hobby writer, birdwatcher, music enthusiast and fan of coding. Im the type of person that needs to understand why and how different kinds of patterns work â€" that makes me excited about topics such as: metaphysics, psychology and anything connected to nature. Ive also started digging into behavioral biology and Im absolutely amazed by it! On top of all that, Im also an avid chess player who loves to paint.   Christina Parson: Staff Writer My background My sister and I were lucky enough to grow up around the world with my German mother and American father, due to my fathers job as a diplomat. I earned my first two degrees (Bachelor of Music and Master of Business Administration) in the United States and then moved to Vienna to continue my studies in Opera Performance at the Music and Arts University. Somewhere along the way, I started teaching business English and then technical English, and before too long I was teaching a whole range of subjects at FH Technikum Wien.   After six years there, I made a side-step to work as a Technical Writer at an IT-security company, and found that the work suited me quite well. Im looking forward to applying all the things Ive learned on my twists and turns to my work at MeisterLabs. My role at Meister You should start to see my name pop up on Meister’s blog, Focus, in the near future.   I’ll be writing posts about various topics, such as new features in our apps, how to get the most out of our apps, as well as some personal favorites; stimulating your creativity and practicing mindfulness while working. I’ll also be working on the content on our websites, emails, and newsletters. Who knows what other interesting projects at Meister might find their way to me! About me Im an opera singer, constantly working towards the next project, production, concert, recital, competition or audition. For me, singing is an addiction and the biggest, best challenge of my life. I dont think Ill ever stop, but I very much enjoy the balance I find by working in an unrelated field.

Analysis Of The Nevada And Us Constitutions - 1883 Words

An Analysis of the Nevada and US Constitutions and Government Structures Denisse Bustillos, 5432 PSC 101 Introduction to American Government and Politics Fall 2014 Section number: 101-1003 88311 Professor: William Eric Davis Ph.D. Author Note This assignment represents my own work. It is not a recycled assignment from another course and it has not been purchased, borrowed, or obtained from another source. Nor has any part of it been plagiarized. I did not include sections written by or summarized by other students. I have not shared any part of my paper with other students. I have made myself familiar with the definition of plagiarism and I have properly documented and cited all of the referenced data and quotes in the sections in which they are used. I am familiar with the rules for documenting sources and further understand that any violations of the college code of student conduct will cause me to fail this course (and not just the assignment at issue) and the case turned over to the college vice president’s office for possible further action including possible expulsion from the college. Denisse Bustillos American politics can be a controversial subject with many political struggles. Many struggles arise from the differences in political branches and dysfunctions between the nation and state’s power. This paper will define and contrast the differences between the United States Constitution and Nevada’s Constitution, the differences and similarities between theShow MoreRelatedGun Control and Regulation Essay1716 Words   |  7 Pagesindustrial nations. Next to automobile fatality, gun violence is the second leading cause of death by injury in the U.S. It should become first by the year 2003 unless something is done to prevent it. In the early nineties for example, four states -- Nevada, Virginia, Louisiana, and Texas had trends of gun injury as the top cause of death. This type of violence it seems is almost as epidemic as AIDS is in causing death. That is a very scary thing to consider. (gunfree.org) The National Center for HealthRead MoreThe Ethics of Drone Warfare Ess ay1550 Words   |  7 PagesJason Hollas Embry-Riddle Aeronautical University MGMT 325 Social Responsibility Ethics The Ethics of Drone Warfare Eleven years ago, the United States Air Force launched a missile from a drone for the first time at a test range in the Nevada desert (Drone Test) . The use of armed drones has risen dramatically since 2009. Now drone strikes are almost a daily occurrence. In 2011 the use of drones continued to rise with strikes in (Afghanistan, Pakistan, Yemen, Libya, Somalia. 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The New Fuss About Essay Topics for Ethics

The New Fuss About Essay Topics for Ethics Characteristics of Essay Topics for Ethics All they should do is make sure everybody is accorded an opportunity to air their opinion then the opinions ought to be rationally deliberated upon. Set your objective first, and after that think of a means to write it in an intriguing manner for your readers to relish. In the majority of cases, you want to think of a topic that will make it possible for other people to realize your perspective, and telling them to think that what you write is true. Although it's common, student has to find right to become great grades. Students lead busy lives and frequently forget about an approaching deadline. Some students utilize the very first idea that arrives in their head and work on it, but the outcome isn't profitable. Often college students get into plenty of stress to get the correct topic for the essay. All About Essay Topics for Ethics Brief paragraphs are the best way to go. When you're d one, the fundamental structure for your essay is currently complete and you need to have no problem in proceeding. You want to supply sample scenarios, together with other details to drive your point home. The remainder of your application is composed of plenty of computer generated averages. Corporate Social Responsibility is getting an increasing number of attention as the organic complement of social pursuits and company sustainability is gaining recognition. Worldwide, there are regulations that cover anti-discrimination and equal employment opportunities at work. Business organizations might be faced with ethical issues and setting ethical standards of operation because of the simple fact that such instances are common professional practices in lots of fields including psychology. Thorough research work is actually time-consuming. In the world of authenticity, one discovers a large number of ethics paper tips for research. So, it's a significant foundation for assorted epic stories! It's highly recommended that you just pick the topic that you're able to deal with, for instance, if you're not t sketching the personality characteristics then you ought to better not elect for it. The software becomes increasingly better during its job as an increasing number of essays are being entered and can eventually offer specific feedback almost instantly. Below are a significant few recommendations that can help you with your college application essay. So far as essay structure goes, a 4 or 5 paragraph essay based on the number of points you are going to want to argue is a great start. The program can generate a whole essay in under a second, dependent on a few keywords. Next, you should consider the method on how you wish to relay it to your readers. There's no point memorising substantial swathes of content in excellent detail since the question will just wind up asking for a certain section of the syllabus. The list below is intended to be evocative instead of comprehensive. If you would like your research to be current, and you've got zero opportunity to appear through long lists, here's a quick compilation for you. Why Almost Everything You've Learned About Essay Topics for Ethics Is Wrong Supervisors must comprehend the complicated nature of the company environment to make sure they manage the organization's workforce collectively. Ethics at work is also referred to as business ethics. To tell the truth, paying someone to compose your essay isn't ideal. Also, utilize all the scratch paper you want. You may also opt for any latest research work that's a little controversial to allure the readers to compose argumentative essay. As you are reading the write-up, it's necessary for you to look for details that identify the subject of the write-up. You first have to ascertain the reason behind your essay, before you're able to write persuasive content about it. Actually, make it a point to do a little bit of background reading on the subject. Last word of advice is to ask your teacher before the last decision about this issue selection for argumentative essays. When you realized that it's time to get started writing your essay, the very first thing you want to do is to select an acceptable topic (at least in case the professor didn't indicate it).

Transformation of dracula Free Essays

Transformation of Drachma Drachma Is a timeless novel written by Abram Stoker and to this day remains a thrilling read about good vs. evil In the form of Van Helping and his companions pitted against the supernatural forces of Count Drachma, the vampire from Transylvania. Not only was this novel about good vs. We will write a custom essay sample on Transformation of dracula or any similar topic only for you Order Now . Evil but upon inspection found to have many themes and views relevant to the time it was written. This caused it to be a huge success of its time and in 1922 the German director Murmur seeing the success of the story put it under transformation and named it Nonstarter. This silent film was very similar to Drachma except It was more relevant to the times It was written In. Public opinion about certain aspects of society had changed and even though both forms of media were set in the same timeshare some themes had been eliminated or turned on their heads. Now both these media were made in different styles with Drachma made in the gothic style. This is apparent with the Supernatural aspect of Drachma and his Vampire kin. Stoker’s descriptions of Drachma are always set as comparisons to animals so even when In human form Drachma Is not quite human but rather meeting far more unnatural. In Nonstarter the style Is the one of the time being German expressionism with themes prevalent throughout the film, the most obvious being the use of shadows to signify darkness and evil as well as the unknown. This is best captured with the powerful Image of count Errol walking up the stairs to attack Nina with his eerie shadow adding to the sense of darkness and mystery. Drachma had many themes but like Nonstarter was an expression of the times In which they were conceived In, so many themes in Drachma did not make the transition. Gender Hierarchy was viewed as an Important cog of Victorian culture and that held true throughout the book with the submissive, helpless females needing the help of the apparent stronger sex, males. The only exception to this is Mina but even then she is only able to by having â€Å"a man’s brain†. Christian salvation and imagery was not part of the transformation process into nonstarter as being an important theme in Drachma is non-existent In Nonstarter. A great scene to help show this Is the killing of Lucy where after being killed for a second time Lucy Is restored to â€Å"unequalled sweetness ND purity’. SE of holy symbols only reinforces this theme with the crucifix and holy wafers making appearances. The theme of superstition vs.. Science is also at the forefront with the logical, rational dry Seward unable to explain the biting with all of his reasoning and it is only through superstition from a man of higher faith who is unable to uncover the mystery. Also w hen it comes to the hunting and killing of Drachma science is not enough to defeat the beast and faith Is needed to kill the monster. The big thing of the unknown ,strange east Invading progressive closed England was also not only an issue in the book but an issue at the time with high immigration rates making some conservative Englishmen very nervous. Nonstarter due to the time it was made after the 1st world war therefore had more themes applying to post war Germany and some themes from Drachma where completely rubbed out with the gender hierarchy almost reversed as the men look like bumbling and his blatant disregard of clues from a book of vampires accompanied by Errol being deterred by the rosary the only mention of these two themes. Religion vs.. Science wasn’t as big of as issue as at the time of nonstarter. This was different for Drachma as Charles Darning’s origin of species had Just been published; challenging the faith of many Christians perhaps leading conservative Abram Stoker to show that religion is still important. In the sass’s this wasn’t as big of an issue and therefore was not a theme in the film. WWW was the bloodiest war in human history at that point and the Spanish influenza had Just ripped its way through Europe. This is reflected in the way Count Errol brings death to Thomas Hatter’s city with the scene f the coffins being taken down the street. You will notice that Count Oarlocks teeth are different to Drachma’s. Errol has the teeth of a rat rather than the stereotypical enlarged canines. Also his arrival is matched by some rats who are also bringers of plague. So count Errol could be a symbol for the rat as he brings what is reported in the film as plague. All in all I believe Transformation to be a useful tool as it can expose people who enjoyed the original to something different and in Drachmas case show a great contrast between different times and different people. How to cite Transformation of dracula, Papers

What Makes Mr. Keating so Controversial Essay Example

What Makes Mr. Keating so Controversial? Paper Mr. John Keating is the rebel English teacher of Welton academy in the book Dead Poets Society, by N. H. Kleinbaum written in 1989. He is the students’ guide as they attempt to plan their own future and reject the one planned for them by their parents. This was very controversial for the fifties, but what makes it so? Firstly it is a must to understand the society into which this book is set. This book is set in 1959, this era, especially in the United States, is one of extreme conservatism. This society was one, where parents made all of the decisions for their children, where the wishes of the child were are ignored and where schools like Welton Academy were expected to produce students that would attend Ivy League colleges, 8 top North Eastern American college. So when Mr. Keating arrived at the school and tells the students to start to take on new challenges to try and get the most out of their lives, to enjoy the beauties of poetry and to not allow the cynicism of the 1950s get to them and make them hoi polloi (Greek term for the herd. ) His actions lead the students to start to challenge the society they once readily accepted and therefore all the futures that had been planned years before. They students start regularly breaking the rules and reform a secret society called â€Å"The Dead Poets Society†. We will write a custom essay sample on What Makes Mr. Keating so Controversial? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on What Makes Mr. Keating so Controversial? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on What Makes Mr. Keating so Controversial? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The resulting clash of the students against the society results in some of the students getting positive results like Todd Anderson finally able to confront his parents and take control but some have negative results like Neil Perry committing suicide as he can not lead the life he wants. Maybe people from today cannot really understand what is so controversial, because today it is quite normal for young people to completely make their own decisions about what they want to do in the future.

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How to Write a Research Paper on Childhood Obesity

How to Write a Research Paper on Childhood Obesity Research Paper on Obesity How to start a research paper on childhood obesity Tips on how to start Example of outline Example of thesis Example of childhood obesity research paper introduction How to write body paragraphs for a research paper on childhood obesity Tips on body writing Example on 1st body paragraph Example on 2nd body paragraph Example on 3rd body paragraph How to finish a research paper: Tips on conclusion writing Example of a conclusion Tips on research paper revision Example of revision for the 1st body paragraph How to start a research paper on childhood obesity Childhood obesity is one of the most-researched health issues because of its prevalence all over the world. Researching this topic, many students are unsure of how to write a research paper in an organized manner. After a writer has chosen the general topic of childhood obesity, the next step is narrowing it down further for a coherent paper. Here are some tips on how to find specific topics as well as sample outlines, thesis, and introduction. Tips on how to start To create a good research paper, the author must be aware of the following dos and don’ts. Do use scholarly resources only to ensure the validity and reliability of the references. In general, access databases of peer-reviewed journals, which usually have the most credible articles. If using sources that can be found online, select websites which end with .gov or .edu as they are typically backed up by research and/or logic. Do not use invalid sources such as those found in non-academic blogs and the like as they will discredit the value of the arguments. Furthermore, assess the soundness of the references before relying on them. Check their references if they are credible as well as the logic of their arguments. After choosing several sources, type the topic â€Å"childhood obesity† in the database and scan the articles. Look for a narrower topic and focus on it. Choose a specific topic that is personally interesting for the writing process to be motivated and not merely about making the grade. Likewise, consider the required number of pages as this will affect the scope of the study. After deciding on the specific research focus, search for more articles about the subtopic and create an annotated bibliography to summarize initial findings and synthesize information later on. Write a detailed outline and fill out the information including references. Example of an outline Below is an example of an outline on childhood obesity. I. Introduction A. Prevalence of childhood obesity in the country. B. Why is it urgent to address childhood obesity? What are its health risks? C. Research question: What are the causes and how can parents address them? II. Causes of Childhood Obesity A. Genetics. B. Poor diet. C. Low physical activity. D. Psychological factors. E. Government and school policies that affect a child’s diet and physical activity. F. Parental factors. III. Effects of Childhood Obesity A. Physical. B. Social. C. Psychological. IV. Resolutions to Childhood Obesity at Parental Levels A. Motivate healthy eating. B. Model healthy living. C. Increase physical activity. D. Lobby for school and government policies that promote healthy eating and exercise. V. Conclusion Example of a thesis Childhood obesity has potential biological and social causes, and parents should strive to respond to as many factors in order to reduce its negative effects on their children. Family adults have the power of changing the lives of their children and they should do so by being rightful role models of good health and encourage physical activity. At the same time, they can advocate for policies that encourage eating natural food and exercise. Hence, parents have vital functions to play in both preventing and resolving childhood obesity and must be proactive so that it can be stopped in their very own homes. Example of a childhood obesity research paper introduction The introduction has the following basic components. It should state the purpose of the research as well as the thesis. It should also describe how the student intends to approach the topic. Below is an example of an introduction: Childhood obesity is one of the most significant health issues of the twenty-first century. Around the world, there are around 42 million of overweight children. Parents have a significant responsibility in preventing and resolving childhood obesity. The paper attempts to understand its causes and present solutions that parents can conduct. Childhood obesity has diverse possible causes including genetics and social factors with countless adverse impacts, and in order for parents to help resolve it, they require changes in their own family as well as be supportive of health policies and initiatives. How to write body paragraphs for a research paper on childhood obesity Before starting writing a body notice that body writing must be organized and relevant to the thesis. Tips on body writing First, each body must connect back to the thesis. Second, every paragraph should begin with a topic sentence that has supporting ideas or arguments. Third, all sentences must flow in a systematic manner with the right transition signals, such as the words, â€Å"Subsequently† and â€Å"In connection.† Fourth, eliminate all unnecessary or unrelated information. Fifth, the last sentence should summarize the points in the paragraph and present the transition to the next idea. Example of the 1st body paragraph Here is a sample of the first body paragraph using the outline: Childhood obesity has complex and numerous causes. Genetics can make one prone to obesity. Besides genetics, a poor diet filled with sugary, fried food can increase body mass. Lack of physical activity can produce fatty tissues as well. Other factors that contribute to obesity are psychological elements, policies, and parents. Example of the 2nd body paragraph The second paragraph focuses on the effects of childhood obesity. Underneath is a sample: Several consequences result from childhood obesity. Physically, obese children are prone to medical conditions when they grow older such as fatty liver disease, type 2 diabetes, and cardiovascular diseases, among others. Socially, obese children can experience bullying and stigma. They may have problems making friends and become dissatisfied at school and life in general. Psychologically, children with obesity could suffer from low self-esteem as well as depression. Example of the 3rd body paragraph The third paragraph focuses on solutions at household levels: First, parents should motivate healthy living by discussing the benefits of natural food versus the disadvantages of fast food. Second, adults must be models of clean living by preparing and consuming foods high in protein or vitamins and minerals. Third, family members should exercise together such as walk an hour or more each day or engage in regular sports for at least 30 minutes. Fourth, voting members must lobby for school and government policies that promote healthy eating and exercise. How to finish a research paper: Tips on conclusion writing The concluding paragraph finishes the frame of the research arguments. It can start with a restated thesis. Next, it must sum up the whole essay. Also, the author should consider contextualizing the research in a broader scope to boost its relevance to the readers. Likewise, avoid introducing new topics at this point to prevent confusing readers. Furthermore, the conclusion should end with the feeling of completion or a call to action. It must have a positive note instead of a depressing sentiment. Example of conclusion Childhood obesity has potential biological and social causes, and parents should strive to respond to as many factors in order to reduce its negative effects on their children. Family adults have the power of changing the lives of their children and they should do so by being rightful role models of good health and encourage physical activity. At the same time, they can advocate for policies that encourage eating natural food and exercise. Hence, parents have vital functions to play in both preventing and resolving childhood obesity and must be proactive so that it can be stopped in their very own homes. Tips on research paper revision Revision is the last stage of research writing before submitting the final draft to your professor and for a thorough revision, here are the following tips. Remember that revising entails thinking deeply about the soundness of ideas, refining arguments, changing the order or content of paragraphs to make the flow better, and rewording awkward sentences. First, revise early. Avoid revising at the last minute as this will result in missing problems in your paper, such as incorrect spelling and grammar. Second, have breaks during revision. After revising, take an hour or even possible, a day or two, in order to have fresh eyes that are more accurate in detecting writing weaknesses. Third, read your paper out loud as this is effective in determining unclear or awkward writing. Fourth, focus on proofreading first and remove grammar and usage mistakes. Fifth, read as the audience would. Detach the self from the work and read from the perspective of the reader. Is the paper persuasive and interesting? Is there something else that can be one for it to be better? Sixth, have another person read it and respond to feedback. Seventh, apply changes, take a rest for a day or a few days if time permits, read the paper again, and do final proofreading and editing for writing problems. Example of revision for the 1st body paragraph Childhood obesity has numerous, possibly interconnected internal and external causes. Genetics can make a person prone to obesity as the DNA itself may have specific markers that increase the body’s ability to retain adipose tissues. Biological factors can make a huge difference between someone who gets fat easily and another who eats anything without gaining a pound. Besides genetics, a poor diet filled with sugary, fried food can increase body mass. Lack of physical activity can result in the accumulation of fatty tissues as well. Other factors that contribute to obesity are psychological elements, policies, and parents. They can interact and raise obesity risks, such as when a policy allows fast food inside schools, thereby encouraging eating fried foods and boosting the prevalence of obesity.

Business Strategy Assignment Essay Example | Topics and Well Written Essays - 1500 words

Business Strategy Assignment - Essay Example Since then has undertaken a management course at Edinburgh Business School and tried to implement a number of organisational changes which could motivate his employees to perform better and add to the profitability of the agency. Kenneth tried to apply his learning from the MBA course to implement the transformational leadership style in ASL through different means and making radical changes through the introduction of many new policies. However, most of the new policies introduced by Kenneth did not prove to be fruitful for the agency and a number of issues were found to have crept up as a result of such initiatives taken up by Kenneth. This study entails analysing these issues and problems associated with ASL. Different recommendations have also been made in this study, which can help Kenneth in transforming the fortunes of ASL. This study would try to provide various alternative solutions to eradicate the existing problems faced by the organisation, and help it to increase its pro ductivity and perform better in the forthcoming years. Problem Identification and Analysis The analysis of various issues concerning ASL has been discussed in this section. Most of the issues are related to each of the new policies that have been introduced by Kenneth. First of all, he introduced a mission statement for the organisation. It stated that, â€Å"Our aim at Always Spot-Less is to be the preferred supplier to both our existing and future clientele. We will strive to achieve this by providing an exemplary service, attention to detail, competitive pricing and undertake that we can achieve excellent value whilst maintaining the highest standard in this industry. We will value and listen to our customers.† This mission statement was introduced by Kenneth with the objective of driving all the employees of the organisation towards working for a unified goal or objective. The mission statement of a company mainly highlights the purpose and what it intends to accomplish i n the forthcoming future (M3 Planning, 2008, p. 1). Developing a good mission statement and making it work for the company requires a good understanding of the organisational values and identifying concrete objectives for the company (Talbot, 2003). However, this mission statement is too complex and the organisational purpose is not clear. Moreover, the objectives of the company have also not been identified clearly. The Theory Y management style was introduced by Kenneth for his cleaners. The two factor theory was introduced by Douglas McGregor. This theory is on the basis of two views of X assumption and Y assumption. X assumption are conservative and Y assumption are modern in style (Hollyforde and Whiddett, 2002, p. 144). Implementing Theory Y in the organisation meant that the organisational staff in ASL were no longer being supervised by Kenneth. He thought that this might self-motivate the cleaners of ASL. However, it did not work and the workers of ASL were found to be poor decision makers and they were more concerned about earning money for themselves rather than thinking about achieving the organisational goals or objectives. Next, Kenneth also arranged for weekly meetings for all his staff to discuss the finances and latest developments at ASL. This was done with the motive of making the

Organizational Behavior Factors Affecting the Criminal Justice Essay

Organizational Behavior Factors Affecting the Criminal Justice - Essay Example When the upper management makes good decisions they ensure that the community has an effective justice system and also the lower managements are able to imitate their business behaviors, but a corrupt upper management system will negatively affect the lower management and the community. Culture may also be one of the biggest factors that affect the criminal justice system in the police department whereby diversity in the department reveals that there is less likelihood of disagreements between both the officers and the suspect or victims when there is a language barrier. Diversity in the police department has an advantage since individuals who may be witnesses or victims may feel more obliged to give information to the police officer. Law goes hand in hand with the criminal justice work place since the officers are expected to uphold the law at all times. However, there are officers who think that since they are the law enforcers they are above the law which is an issue, but in accor dance to the law when the officer commits an offence he or she should be treated in the same way as an individual who broke the law and was not an enforcement agent of the law. Stakeholders play an important role too as they determine how the internal and external relations of the system function. The influence of this factor in the criminal justice workplace mainly leadership creates a working pattern which ensures the accomplishment of the departments goals and objectives. There are three influential stakeholders’ namely political bodies, community groups and employees who affect the criminal justice system in the work place. Political bodies, who are external stakeholders, have more of a negative influence on the police department since they use it mostly to practice illegal acts unlike community groups, which may work with the police department to fight crime though community policing. They help combat crime by giving police lads to offenders, and this increases the effic iency of the criminal justice system in combating crime. Employees who may be officers are very influential stakeholders in the criminal justice system since when they adequately give information to their bosses on various issue in the organization and are accountable for the daily operations, and this implies that they increase the chances of finding solutions rather rapidly by working together to find the most viable solutions to existing problems. The system factor in the criminal justice work place is usually created by the management, which in regards to the police department determines whether the police force will be effective or not. A good and effective system will ensure that justice is served to all who need it since officers will do what   the system requires of them and also officers employed in the system will find it more comfortable working in the department. The structure in the police department determines each and every role played by an officer and their effect iveness in the department.

The Nestle Policy On The Environment Environmental Sciences Essay

The Nestle Policy On The Environment Environmental Sciences Essay Over the past several decades, significant progress has been achieved towards protecting the worlds environment. This objective remains a fundamental duty and a collective responsibility that must be shared between the public, governments and the private sector. As the World Food Company, Nestlà © is dedicated to providing consumers with the best food throughout life. Our Companys primary function is the transformation of perishable raw materials into finished products that meet consumers expectations for safety, quality, convenience, and value. From our earliest days, we have recognized the need to protect the environment in our business activities. Exercising this commitment, which is part of our broader commitment towards the good of the community, remains central to our business today and tomorrow. The Nestlà © Policy on the Environment was published in 1991 to define our world-wide strategy on environmental issues and to state our long-standing commitment to environmentally sound business practices. It is communicated internally within the Nestlà © Group and externally to all interested parties and institutions. Following its publication, the Nestlà © Environmental Management System (NEMS) was established to consolidate all environmental measures taken by the Nestlà © Group. The NEMS is being implemented across our entire business. Today, preserving natural resources and minimizing waste has become a part of day-to-day business for our employees and is an integral part of our strategy to achieve global competitiveness. The 1999 update of the Nestlà © Policy on the Environment reiterates our strong environmental commitment and reflects our priorities as we move into the new millennium. It also recognises developments in the international environmental arena. The application of the Nestlà © Policy on the Environment at every level of our operation forms an essential part of the Nestlà © Corporate Business Principles and enables us to contribute to sustainable development meeting the needs of the present, without compromising the ability of future generations to meet their own needs. Research Development Nestlà ©s research and development centers have two primary objectives: to create new products and manufacturing processes and to improve those that already exist. Along with product quality and safety, the conservation of resources and the preservation of the environment form an integral part of the development criteria for new projects. Research and development encompasses a wide range of environmentally-related activities with emphasis on: environmentally sound production techniques and sourcing criteria for agricultural raw materials; processing methods that minimize water and energy consumption, as well as waste g eneration; packaging designs that reduce total waste and enable environmentally sound disposal options while safeguarding product safety and quality; and innovative ways to recover by-products and thus generate secondary raw materials and energy. For important product or process innovation and renovation, Nestlà ©s research and development centers prepare an environmental impact study. This covers significant aspects in the product life cycle, from the sourcing of raw materials, through processing, to the packaged consumer product and the end-life of the packaging material. This study is carefully evaluated, in conjunction with detailed information on the potential manufacturing site, to ensure that new projects meet Nestlà ©s environmental standards. Of the 807 million Swiss francs spent in 1998 on Nestlà © RD throughout the Group, a good part went towards enhancing the wholesomeness of our products. Additionally, these expenditures improved our production process, created better packaging, and avoided waste and unwanted residues. RD Is Making a Difference As an example, significant progress has been made in recent years in energy and water intensive blanching and cooking operations. At the end of these processes water must be removed which resulted in wasted energy and raw materials vegetables or pasta for example. Now water is replaced by steam at low pressure. As a result, water consumption was reduced by 80% and product losses during cooking were more than halved. This means lower costs for energy and for wastewater treatment, while at the same time increasing the product yield by 6%. In another example, extraction residues from the production of chicory-based instant drinks, which were expensive to dispose of, have been turned into a valuable animal feed ingredient. A recent processing improvement for french fries showed product quality can be significantly improved while also saving energy. One conclusion of RD is that what is good for the environment is often synonymous with good industrial practice. Preserving Species The disappearance of many species and varieties of animals and plants is a reality. Over the past few years, this issue has attracted increasing recognition and much is being done today to preserve the earths biological diversity. Industry plays an important role in these efforts since many business sectors depend on natures diversity for their sustainable success. Nestlà ©, as the worlds largest single buyer of coffee and cocoa, lives up to its responsibility by developing the most advanced preservation techniques for many different coffee and cocoa varieties threatened by extinction. In addition, Nestlà © collaborates with public research institutes to share its experience and makes its results freely available. In the future, Nestlà © RD units are determined to build environmental protection into products and processes right from the start. High on the agenda are integrated farming techniques involving minimal use of fertilizers and chemicals, and recourse to biological pest control methods whenever possible. SUPPLY CHAIN Agricultural Raw Materials In general, Nestlà © is not directly involved in the production of raw materials. Wherever possible, locally available raw materials are used. They are either obtained directly from producers or purchased through trade channels. Nestlà © applies the following principles when sourcing raw materials: all raw materials must meet both legal and internal quality criteria, including limits on possible environmental contaminants; whenever possible, preference is given to raw materials that are produced by environmentally sound farming methods (e.g. integrated crop management); and; farmers are encouraged to apply sustainable farming methods and, where appropriate, are provided with assistance in crop production and dairy farming. Such assistance includes the provision of recommendations for the conservation of natural resources (soil, water, air, energy, bio-diversity) and techniques for reducing environmental impact. Manufacturing Manufacturing comprises all processes that are necessary to transform perishable raw materials into safe and convenient food products for consumers. Nestlà © strives to achieve optimal performance in its manufacturing activities, including the environmental aspects. As such, the manufacturing practices of the Group: respect natural resources by emphasizing the efficient use of raw materials, water and energy; minimize the use of environmentally-hazardous substances; continuously seek improvement in the efficiency of production facilities; and reduce waste generation and emissions as much as possible, consider recycling of waste a priority and dispose of non-recyclable waste in an environmentally sound manner. Regular environmental assessments of Nestlà ©s manufacturing practices are conducted to: evaluate factory performance; review factory compliance with applicable legislation and Nestlà ©s own standards; fully investigate incidents that could affect the environment and take relevant measures; and compare results with previous targets and set new improvement objectives. In addition, Nestlà © exchanges information on environmental protection technology and practices in order to ensure a wide use of best practices. Nestlà © encourages its contract manufacturers to use environmentally sound manufacturing practices. Environmental Performance of Our Factories Minimizing the environmental impact of our factories has always been a prime consideration. Therefore, we periodically review environmental performance of the entire Nestlà © Group. The results are very encouraging: Nestlà © has no major environmental problems. Nestlà © complies with relevant regulations or, in a few exceptional cases, has initiated action to do so. Measures taken are proactive and often anticipate future regulations. Many times, measures taken to improve the environment also reduce costs. These surveys also allow us to put concrete figures to our efforts: Over the past years, Nestlà © has invested an average of some 100 million Swiss francs per year in specific measures to protect the environment. This amounts to approximately 3% of total capital expenditure and includes only readily identifiable environmental investments. In addition, substantial amounts were expended as part of regular capital investment projects and factory environmental operating costs. Examples of these additional expenditures include environmental aspects related to factory construction and renovation, environmental training of personnel, and maintenance costs for wastewater treatment facilities. Recent Environmental Investment The factory environmental surveys are a valuable management tool which are periodically repeated as part of the Nestlà © Environmental Management System (NEMS). Water, Our Top Priority Nestlà © engineers and factory planners have pioneered wastewater treatment the world over. Whenever factories went up, often in remote locations of developing countries, where neither local expectations nor legislation required environmental safeguards of any kind, appropriate wastewater treatment was provided. Nearly 30 million Swiss francs have been invested annually over the past few years in wastewater treatment facilities. While we can be genuinely proud of these achievements around the world, we continue to upgrade existing plants and build new ones where necessary. Examples of Nestlà ©s substantial investments in this area are: As early as 1920 Nestlà © had constructed and started the operation of a wastewater treatment plant in Kempttal near Zurich. At that time it included a settling basin and trickling filter. 1932 saw the addition of a biological component which constituted Switzerlands first wastewater treatment plant operating with activated sludge, a principle still used today. An 80% reduction in water consumption of some cooking processes through an extensive RD project. A facility in Himeji, Japan, serving one of the largest instant coffee factories in the world, was rightly considered a model installation when it was built almost 30 years ago, and thousands of Japanese water treatment specialists have visited it over the years. A facility in Dongguan, China has established itself as a model for wastewater treatment. It too is visited regularly by Chinese wastewater specialists. Reducing Air Emissions Another important investment area is for air protection. The biggest environmental investments over the past few years went into the conversion of heating units from heavy fuel to natural gas. When these conversions can be used to install combined steam and power generation systems; impressive energy savings are achieved in addition to environmental benefits. Therefore, we favor these co-generation plants wherever feasible. Co-generation processes are much more efficient than conventional power plants and therefore usually lead to a significant, global reduction in both energy consumption and release of greenhouse gases. Nestlà © currently operates over 10 co-generation facilities throughout the world. Co-generation examples are: At the Nestlà © Gerona plant in Spain, the co-generation system, commissioned in 1991, reduced gas consumption by 3600 tons of oil, equivalent per year, and decreased overall carbon dioxide emissions by 8000 tons annually. The savings at the York factory in Britain, where a coal-fired boiler house has been replaced by a gas turbine co-generation plant, are very impressive. Carbon dioxide output was reduced from 131,000 tons per year to 59,000 tons per year. Additionally, sulfur dioxide emissions are completely avoided at the factory level (650 tons per year) and cut by more than half, from 1059 to 436 tons, at the level of the supplying national power station. Phasing Out Ozone-Damaging CFCs The characteristics of chlorofluorocarbons (CFCs) make them suitable for a wide range of refrigeration and air conditioning applications necessary for many of Nestlà ©s manufacturing processes. However, there is evidence that they contribute to the depletion of the stratospheric ozone layer. This has led to several inter-governmental agreements to phase out the use of CFCs. Nestlà © anticipated this phase out early and has established a detailed CFC phase-out program to replace CFCs used in industrial refrigeration systems with non-CFC alternatives. To date, Nestlà © has reduced its CFC emissions by more than 80% of 1986 levels. We are committed to continuing to address the issue of ozone-depleting substances and further improve these dramatic results. Recovering Solid Waste Landfills in many countries are rapidly approaching their limits, thus becoming a costly and cumbersome problem. However, Nestlà © has stopped looking at solid waste as part of the problem, but as part of the solution. Solid waste has become a valuable raw material when recycled, composted or used for fuel in energy recovery processes. Coffee grounds, which are a by-product of instant coffee manufacturing, is a case in point: Much of the investment related to solid waste is earmarked to build coffee ground energy-recovery systems that use the coffee grounds energy value to produce steam for our factories. In Raja Muda, Malaysia we installed this state-of-the-art machinery, the first of its kind in Asia, outside Japan. Now coffee grounds are used as fuel. Thus, for every 100 tons of coffee grounds we save the equivalent of about 40 tons of fossil fuel. The decision to develop and install this energy-recovery system is typical for how Nestlà © anticipates problems and pioneers solutions. Additionally, in some markets factory solid wastes are composted to produce a high quality soil amendment product. In some cases this product is packaged and sold for use as a 1natural fertilizer. In New Milford Connecticut, USA Nestlà © built a state of the art composting facility that processes both solid and liquid wastes, sludges, and by-products from its local factories, co-packers, and distribution centers. Additionally, the composting facility provides a solution to the local community for disposal of landscaping and gardening wastes, which are banned from landfills in that area. This facility recycles more than 50,000 tons of waste materials annually, preventing them from going to landfills. Packaging Packaging serves a major role in our daily lives. It protects food products from spoilage and ensures safety from manufacture through storage, distribution and consumption. Packaging may also provide tamper-evidence features. It communicates information, including nutritional information and serving instructions, and provides the convenience demanded by todays consumers. Nestlà © is committed to reducing the environmental impact of packaging, without jeopardizing the safety, quality or consumer acceptance of its products. It is Nestlà ©s objective to develop safe and wholesome packaged foods using the most efficient and appropriate packaging materials available, while, at the same time, satisfying consumer requirements and expectations. Nestlà © seeks packaging solutions that: result in the lowest possible weight and volume of packages; take into account new packaging materials and processes that reduce the impact on the environment; avoid the use of substances that can adversely impact the environment during packaging production and disposal; decrease packaging waste at all stages, including package manufacturing, use and disposal; increase the use of recycled materials wherever possible; and increase the recyclability and compatibility of its packages with existing packaging waste management schemes. Regular assessments of Nestlà ©s packaging are carried out and action plans are implemented. Nestlà © supports industrial and governmental efforts to promote integrated waste management that takes into consideration matters such as source reduction, reuse, recycling, composting, energy recovery, and landfill. Nestlà © encourages suppliers of its packaging materials to adopt sound environmental practices. Packaging Source Reduction Packaging waste is one environmental issue that affects the entire consumer goods industry. However, the gap is wide between reality and perception: While food packaging accounts for less than 1% of total solid waste in most countries, it is highly visible to consumers. Even if the problem of food packaging is small in relation to overall environmental problems, it is nevertheless an important issue for Nestlà ©. The most direct opportunity to reduce the scale of the problem is to use as little material as possible. This is not a recent effort by the food industry. Over the last four decades, between the 1950s and 1990s, the weight of a glass milk bottle has been reduced by 36%, a steel food can by 66%, and an aluminium beer can by 81%. Even though packaging source reduction has always been a consideration, we decided to reinforce these efforts in a more systematic way. The first world-wide environmental packaging survey was completed in 1991 for the Nestlà © Group and has been repeated annually ever since. The last survey revealed that by the end of 1998, Nestlà ©, without compromising product quality, reduced our use of packaging materials by nearly 150,000 tons compared to 1990. These reductions resulted in savings of approximately 250 million Swiss francs. Cumulative Reductions in Packaging Materials Examples of Packaging Source Reduction A few recent examples that underline Nestlà ©s efforts: In Australia the Easter Egg Novelty cartons were reduced in size by altering the design to provide support for the egg. The new design resulted in a 31% reduction in use of paper board. In Pakistan the Nestlà © NIDO package, which consisted of 4 bags in a display box, was replaced by an aluminium stand-up pouch. This resulted in a 39% reduction, or 47 tons, and saves 290,000 Swiss francs per year. In Indonesia the Nestlà © Dancow 200 and 400g display boxes were reduced in size by 18 and 25%, respectively. This resulted in a waste reduction of 38 tons and saved nearly 100,000 Swiss francs per year. In Columbia the display box for Maggi bouillon tablets was eliminated. This resulted in a reduction of 303 tons of packaging material and represented a savings of over one million Swiss francs per year. While important progress has already been achieved, we strive to continuously identify opportunities for further reduction. Distribution Distribution of products from the factory to the customer involves transport and storage. Efficient management of the distribution system is essential to preserve the safety and quality of Nestlà ©s products, to ensure a high level of customer service, and to meet its commitment to environmentally sound business practices. To this end, Nestlà ©: selects appropriate transportation modes, with particular attention given to optimum unit loads (pallets), vehicle-capacity utilization, route planning, and consolidation with outside partners, scheduling, and fuel conservation; optimises warehouse and distribution center locations and environmentally efficient operational systems; and identifies and implements measures to reduce energy consumption and waste. Nestlà © encourages its distribution service providers to use environmentally sound practices. Distributing our goods from factory to retail centers consumes some 400 million liters of fuel each year. While we undertake every effort to reduce this, it is useful to put this figure into perspective: the distribution of 10 kg of our products from factories to retail outlets in Europe requires an average of 0.25 liters of fuel. To transport the same amount from the supermarket to home, consumers burn, on average, one to two liters of fuel. Efficient Container Loading Improving transport efficiency benefits the environment, but it also makes economic sense. Seemingly simple measures, such as replacing bulky wooden pallets by thin, carton-type slip-sheets, have the potential to save more than 600 international truck journeys a year in our European operations alone. Optimizing shipping cases to fill transport vehicles without leaving gaps between differently shaped containers, together with optimal route planning, Nestlà © has already achieved substantial savings. Pioneering Rail Transport In countries with competitive railways, moving goods from road to rail is an effective option to reduce road congestion. For example: Vittel has developed a specially adapted block train concept to supply its regional terminals in France. Vittel transports nearly half of its production, or over 930 million bottles per year, by rail. Our Swiss, and later the Austrian subsidiary, convinced the railways to offer overnight trains to bring goods from the national distribution centers to terminal stations for local deliveries by road. Marketing Marketing is based on the principle of satisfying consumers needs. The overall trust of consumers in Nestlà ©s brands and products comes from a quality image that has been continuously strengthened for over 130 years. Nestlà © strives to increase this trust through its commitment to environmentally sound business practices. For this reason, Nestlà ©: opposes short-term, opportunistic green marketing that can mislead the consumer; bases environmental claims in advertising, promotional material, labelling, and corporate communications on solid scientific evidence; and selects materials and printing methods for merchandising materials such as consumer offers, in-store promotions, display materials, leaflet, and printed materials in light of environmental considerations. No Green Marketing Nestlà © adheres to the Code on Environmental Advertising established by the International Chamber of Commerce. This Code is based on the principle of self-regulation and self-discipline and is intended to assist companies in making responsible use of environmental claims in advertising. Sustainable Development For Nestlà ©, respect for the environment is part of a broader perspective on sustainable development. Nestlà © has adhered to The Business Charter for Sustainable Development of the International Chamber of Commerce (ICC) since its publication in 1991. Measures for environmental protection often trigger beneficial economic and social effects, and vice-versa. Since the Rio Summit in 1992, all of society, be it governments, industry, NGOs or others, have tried to translate the sustainable development concept into reality. As part of this effort, we participate in the work of several organizations dealing with this subject: For example, we are a founding member of the World Business Council for Sustainable Development (WBCSD) in Geneva, and we contribute actively in the Working Group Sustainable Development in the City of Vevey. Nestlà © Working with Communities South Africa Nestlà © is supporting several community-based organizations in putting sustainable development into practice. Recently, in South Africa, we have given support to Eco Link and LEAP to finance and help manage programs which clean up the environment and improve hygiene in rural areas. The Eco Link project is aimed at providing assistance through education. People are taught to collect litter such as paper, cardboard and cans, which when put in a trench and covered with a compost can then be used to plant vegetables. The litter provides the necessary drainage and moisture retention. The project has dual advantages: it cleans up the environment and provides fresh vegetables for the family, as well as providing an income when surplus food is grown. This program is now being presented to school children who are encouraged to grow small gardens at school. In rural areas water supply is a major problem. Women can spend almost 5 hours a day collecting water for the home. In addition, the springs from which they take the water are often used by animals and can be polluted. Nestlà © is taking part in a project to help villagers establish a supply of clean water near to home. People were taught how to identify sources of underground springs and to channel rain water and store it in reasonably hygienic conditions. The team taught villagers how to construct a tank to catch the rain water using corrugated iron and wire mesh as a mould which is then plastered with a cement, stone and sand mixture. With a wooden cover on top and a tap at the base the villagers have the means to store clean, drinkable water. Information, Communication Training Nestlà © provides information on its activities, including those related to the protection of the environment. Within this context, Nestlà ©: communicates its environmental efforts, both inside and outside the Company, to build understanding concerning its environmental commitment; fosters strong environmental awareness and responsibility among its employees through training programs; and shares environmental information with governments, local communities, industry, consumers and other interested stakeholders. We do this through a wide variety of means. For example, our factory environmental surveys involve thousands of people at all levels, from top management to the factory floor. These practical exercises are reinforced by in-house magazines, specialized newsletters, and videos. To help educate the public, Nestlà © works with organizations that produce films on environmental issues, sponsor re-forestation programs, or create educational materials for the public. These activities are also important to our role in sustainable development. At our international training center in Switzerland, environmental issues are now a regular part of courses attended by Nestlà ©s international executives. These efforts are multiplied by countless training sessions organized by our Group companies. Internal communication and training are a priority for Nestlà ©. As a people-driven company, employees are our most important asset. Thus, we emphasize all measures that help them act in an environmentally responsible manner.